An edition of The new rules of lead generation
(2013)
The new rules of lead generation
proven strategies to maximize marketing ROI
by David T. Scott
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Previews available in: English
Subjects
Marketing, Management, Strategic planning, Marketing, managementShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
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1
The new rules of lead generation: proven strategies to maximize marketing ROI
2013, AMACOM, American Management Association
in English
0814432611 9780814432617
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Book Details
Table of Contents
Introduction: who should read this book?
What is lead-generation marketing?
Defining your leads
Developing your lead-generation strategy
Using lead-generation tactics
Calculating the costs
Lead-generation marketing tactics
Introduction to online lead-generation advertising
Search engine marketing
Social media advertising: Part I: Facebook and Linkedin
Social media advertising: Part II: Twitter advertising
Selecting and targeting a mailing or contact list
E-mail marketing
Direct mail marketing
Trade shows
Integrated lead-generation marketing
Notes
Index.
Edition Notes
Includes bibliographical references (page 273) and index.
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| February 15, 2022 | Edited by ImportBot | import existing book |
| September 18, 2021 | Edited by ImportBot | import existing book |
| October 18, 2020 | Created by MARC Bot | import new book |