An edition of Handbook of research on effective marketing in contemporary globalism (2014)

Handbook of research on effective marketing in contemporary globalism

by , , and

Cover of: Handbook of research on effective marketing in contemporary globalism by Bryan Christiansen, Salih Yildiz, Emel Yildiz, Bryan Christiansen, Salih Yildiz, Emel Yildiz
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Last edited by ImportBot
February 3, 2023 | History
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An edition of Handbook of research on effective marketing in contemporary globalism (2014)

Handbook of research on effective marketing in contemporary globalism

by , , and

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--

Publish Date
Publisher
Business Science Reference, An Imprint of IGI Global
Language
English
Pages
463

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Subjects

Marketing, Cross-cultural studies, New products, Consumers, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior
Edition Availability
Cover of: Handbook of research on effective marketing in contemporary globalism
Handbook of research on effective marketing in contemporary globalism
2014, Business Science Reference, An Imprint of IGI Global
in English

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Book Details

Edition Notes

"A volume in the advances in marketing, customer relationship management, and e-services (AMCRMES) book series"--T.p.

Includes bibliographical references (pages 393-454) and index.

Published in
Hershey, PA

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 H18672 2014, HF5415.E393 2014, HF5415 H18672 2014eb

The Physical Object

Pagination
xxvii, 463 pages
Number of pages
463

ID Numbers

Open Library
OL31024752M
ISBN 13
9781466662209, 9781466662216, 9781466662230
LCCN
2014018602
OCLC/WorldCat
887802835

Source records

Library of Congress MARC record
Better World Books record
marc_columbia MARC record
marc_columbia MARC record
amazon.com record

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History

Download catalog record: RDF / JSON
February 3, 2023 Edited by ImportBot import existing book
December 12, 2022 Edited by MARC Bot import existing book
November 13, 2020 Created by MARC Bot import new book