An edition of Hey, Whipple, squeeze this (1998)

Hey, Whipple, squeeze this

a guide to creating great ads

2nd ed.

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Cover of: Hey, Whipple, squeeze this by Luke Sullivan, Luke Sullivan
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  • 21 Want to read
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Last edited by MARC Bot
July 22, 2019 | History
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An edition of Hey, Whipple, squeeze this (1998)

Hey, Whipple, squeeze this

a guide to creating great ads

2nd ed.

by

  • 21 Want to read
  • 2 Have read

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Publish Date
Publisher
Wiley
Language
English
Pages
292

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Previews available in: English

Subjects

Business, Advertising copy, Nonfiction
Edition Availability
Cover of: Hey, Whipple, squeeze this
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English - 3rd ed.
Cover of: Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This
2008, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
February 8, 2008, Wiley
Paperback in English - 3 edition
Cover of: Hey, Whipple, squeeze this
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English - 3rd ed.
Cover of: Hey, Whipple, squeeze this
Hey, Whipple, squeeze this: a guide to creating great ads
2003, Wiley
in English - 2nd ed.
Cover of: Hey, Whipple, squeeze this!
Hey, Whipple, squeeze this!: a guide to creating great ads
1998, John Wiley
in English

Add another edition?

Book Details

Edition Notes

Includes bibliographical references (p. [273]-275) and index.
"An Adweek book"--Cover.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
659.13/2
Library of Congress
HF5825 .S88 2003, HF5825

The Physical Object

Pagination
x, 292 p. :
Number of pages
292

ID Numbers

Open Library
OL3701248M
Internet Archive
heywhipplesqueez00sull
ISBN 10
0471281395
LCCN
2003267430
Library Thing
248335
Goodreads
239409

Source records

Scriblio MARC record
Ithaca College Library MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record
marc_nuls MARC record
ISBNdb

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July 22, 2019 Edited by MARC Bot remove fake subjects
July 22, 2017 Edited by Mek adding subject: In library
August 12, 2011 Edited by ImportBot import new book
June 17, 2010 Edited by ImportBot add details from OverDrive
December 10, 2009 Created by WorkBot add works page