Hey, Whipple, squeeze this!
a guide to creating great ads
by Luke Sullivan
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What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising.
This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.
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Previews available in: English
Subjects
Business, Advertising copy, NonfictionShowing 6 featured editions. View all 6 editions?
| Edition | Availability |
|---|---|
1
Hey, Whipple, Squeeze This
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470267712 9780470267714
|
zzzz
Libraries near you:
WorldCat
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2
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English
- 3rd ed.
0470190736 9780470190739
|
zzzz
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WorldCat
|
3
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English
- 3rd ed.
0470190736 9780470190739
|
zzzz
Libraries near you:
WorldCat
|
4
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
February 8, 2008, Wiley
Paperback
in English
- 3 edition
0470190736 9780470190739
|
zzzz
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WorldCat
|
5
Hey, Whipple, squeeze this: a guide to creating great ads
2003, Wiley
in English
- 2nd ed.
0471281395 9780471281399
|
eeee
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|
6
Hey, Whipple, squeeze this!: a guide to creating great ads
1998, John Wiley
in English
0471293393 9780471293392
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. 237-239) and index.
"An Adweek book"--Cover.
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Work Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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History
- Created April 1, 2008
- 14 revisions
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| July 15, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| March 7, 2023 | Edited by MARC Bot | import existing book |
| November 15, 2022 | Edited by ImportBot | import existing book |
| April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |