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"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
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Previews available in: English
Edition | Availability |
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1
Get out the vote: how to increase voter turnout
2008, Brookings Institution Press
in English
- 2nd ed.
0815732678 9780815732679
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Book Details
Table of Contents
Introduction: Why voter mobilization matters
Evidence versus received wisdom
Door-to-door canvassing : shoe leather politics
Leaflets : walk, don't talk
Direct mail : postal service as campaign staff
Phone banks : politics meets telemarketing
Electronic mail : faster, cheaper, but does it work?
Festivals and events : putting the party back into politics
Mass media : do TV, radio, and newspaper ads boost turnout?
What works, what doesn't, and what's next.
Edition Notes
Includes bibliographical references (p. 201-218) and index.
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