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Previews available in: English
Subjects
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Brand names and product dynasties: lessons in retrospect
2005, Management Books 2000
in English
1852524626 9781852524623
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Book Details
Edition Notes
"The origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products." -- T.p.
Includes bibliographical references and index.
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The Physical Object
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Feedback?July 30, 2023 | Edited by ImportBot | import existing book |
December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
December 10, 2009 | Created by WorkBot | add works page |