Navigating new markets abroad
charting a course for the international businessperson
by David M. Raddock
This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line.
The book shows how despite the many factors that can make or break a business - ranging from terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our own government can produce - one can be positioned to maximize the options and determine the outcome of one's venture.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Navigating New Markets Abroad: Charting a Course for the International Businessperson
2002, Rowman & Littlefield Publishers, Incorporated
in English
0585380597 9780585380599
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2
Navigating New Markets Abroad
December 26, 2000, Rowman & Littlefield Publishers, Inc.
Hardcover
in English
- 2 Sub edition
0742502066 9780742502062
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3
Navigating new markets abroad: charting a course for the international businessperson
1993, Rowman & Littlefield
in English
0847678431 9780847678433
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Includes bibliographical references and index.
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| July 17, 2024 | Edited by MARC Bot | import existing book |
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