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"For nearly two decades, Don Dillman's Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978.
Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys."--BOOK JACKET.
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Previews available in: English
Edition | Availability |
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1
Mail and Internet Surveys
September 19, 2008, John Wiley & Sons Inc
Hardcover
in English
- 3Rev Ed edition
0471698687 9780471698685
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2
Mail and internet surveys: the tailored design method
2007, Wiley
in English
- 2nd ed., 2007 update with new internet, visual, and mixed-mode guide.
047003856X 9780470038567
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3
Mail and Internet Surveys: The Tailored Design Method 2007 Update with New Internet, Visual, and Mixed-Mode Guide
August 18, 2006, Wiley
in English
047003856X 9780470038567
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zzzz
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4
Mail and internet surveys: the tailored design method
2000, J. Wiley, Wiley
in English
- 2nd ed.
0471323543 9780471323549
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5
Mail and Internet Surveys: The Tailored Design Method
December 6, 1999, Wiley
in English
0471323543 9780471323549
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zzzz
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Book Details
Table of Contents
I. Elements of the tailored design method
1. Introduction to tailored design
2. Writing questions
3. Constructing the questionnaire
4. Survey implementation
5. Reduction of coverage and sampling errors
II. Tailoring to the survey situation
6. Mixed-mode surveys
7. Alternative questionnaire delivery: in person, to groups, and through publications
8. When timing is critical: diary, customer satisfaction, and election forecast surveys
9. Household and individual person surveys by government
10. Surveys of businesses and other organizations
11. Internet and interactive voice response surveys
12. Optical scanning and imaging, and the future of self-administered surveys.
Edition Notes
Includes bibliographical references (p. 435-446) and index.
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