An edition of Service management and marketing
(1990)
Service management and marketing
managing the moments of truth in service competition
by Christian Grönroos, Christian Grönroos, and Christian Gronroos
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Subjects
Customer services, Service industries, Marketing, Management & management techniques, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - General, Sales & Selling - Management, Business & Economics / Sales & Selling, Sales & Selling - General, Dienstensector, Dienstleistungsbetrieb, Dienstleistung, Dienstleistungssektor, Klantgerichtheid, Service à la clientèle, Management, Customer service, Services, Marketingmanagement, Service industries, management, Marketing, management, Customer relations, General, Business & economics -> marketing -> principles of marketingShowing 2 featured editions. View all 17 editions?
| Edition | Availability |
|---|---|
1
Service management and marketing: a customer relationship management approach
2000, Wiley
in English
- 2nd ed
0471720348 9780471720348
|
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WorldCat
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2
Service management and marketing: managing the moments of truth in service competition
1990, Lexington Books
in English
0669200352 9780669200355
|
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Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references (p. 277-291) and index.
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| December 19, 2023 | Edited by ImportBot | import existing book |
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| December 10, 2009 | Created by WorkBot | add works page |