An edition of Information Marketing (2001)

Information marketing

2nd ed.

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  • 1 Want to read
Cover of: Information marketing by Rowley, J. E., Rowley, J. E.
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Information Marketing (2001)

Information marketing

2nd ed.

by

  • 1 Want to read

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Publish Date
Publisher
Ashgate
Language
English

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Subjects

Information services, Information services industry, Marketing, Marketing research, LANGUAGE ARTS & DISCIPLINES, Library & Information Science, General
Edition Availability
Cover of: Information Marketing
Information Marketing
2021, Taylor & Francis Group
in English
Cover of: Information Marketing
Information Marketing
2017, Taylor & Francis Group
in English
Cover of: Information marketing
Information marketing
2006, Ashgate
in English - 2nd ed.
Cover of: Information Marketing
Information Marketing
August 2001, Gower Pub Co
Hardcover in English

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Book Details

Table of Contents

Marketing
The information marketplace
Customers
Information products and services
Building customer relationships
Branding and corporate identity
Marketing communications
Price and pricing policy
Collecting marketing data
Marketing strategy and planning.

Edition Notes

Includes bibliographical references and index.

Published in
Aldershot, Hants, England, Burlington, Vt

Classifications

Dewey Decimal Class
025.04068/8
Library of Congress
HD9999.I492 R69 2006, ZA3157, HD9999.I492 R69 2016

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL3415455M
ISBN 10
0754644138
LCCN
2005031654
OCLC/WorldCat
952728883, 62281774
Library Thing
585964
Goodreads
1223330

Source records

Better World Books record
Library of Congress MARC record
marc_columbia MARC record
marc_columbia MARC record
Promise Item

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History

Download catalog record: RDF / JSON
December 15, 2022 Edited by MARC Bot import existing book
August 1, 2020 Edited by ImportBot import existing book
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 8, 2009 Created by ImportBot add works page