An edition of Beyond the brand (2004)

Beyond the brand

why engaging the right customers is essential to winning in business

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Last edited by MARC Bot
December 13, 2019 | History
An edition of Beyond the brand (2004)

Beyond the brand

why engaging the right customers is essential to winning in business

  • 2 Want to read

"Marketing expert John Winsor makes a case here that consumers have developed a "brand immune system" that only magnifies the problems involved with branding today. Instead of focusing on branding efforts, he explains, companies must learn to use "bottom-up" tools to co-create new products and marketing strategies with their customers. It's about getting out in the streets and spending time with the right customers in their worlds, creating essential foundations for breakthrough innovation." "The tools John Winsor outlines in Beyond the Brand are the very ones his own company, Radar Communications, uses to help some of the most forward-thinking companies today to develop more aggressively innovative growth."--BOOK JACKET

Publish Date
Language
English
Pages
269

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Previews available in: English

Edition Availability
Cover of: Beyond the Brand
Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
October 1, 2004, Kaplan Business
Hardcover in English
Cover of: Beyond the brand
Beyond the brand: why engaging the right customers is essential to winning in business
2004, Dearborn Trade Pub.
in English

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Book Details


Edition Notes

Includes bibliographical references (p. 245-259) and index.

Published in
Chicago

Classifications

Library of Congress
HF5415.15 .W565 2004

The Physical Object

Pagination
xviii, 269 p. :
Number of pages
269

ID Numbers

Open Library
OL15564467M
Internet Archive
beyondbrandwhyen0000wins
ISBN 10
0793188369
LCCN
2004009565
OCLC/WorldCat
55016669
Library Thing
2412107
Goodreads
2928016

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History

Download catalog record: RDF / JSON
December 13, 2019 Edited by MARC Bot import existing book
November 29, 2018 Edited by ImportBot import existing book
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page