An edition of Brand culture
(2005)
Brand culture
by Jonathan E. Schroeder
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BRAND CULTURE; ED. BY JONATHAN E. SCHROEDER.
Publish date unknown, ROUTLEDGE
in Undetermined
0415355990 9780415355995
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Book Details
Table of Contents
Introduction: the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Mörling
Corporate perspectives on brand culture
Corporate branding as strategy: the case of Lego Company / Majken Schultz and Mary Jo Hatch
Corporate brand cultures and communities / John Balmer
Ambi-brand culture: on a wing and a swear with Ryanair / Stephen Brown
The two business cultures of luxury brands / Jean-Noël Kapferer
Managing leader and partner brands: the brand association base / Henrik Uggla
Clarifying brand concepts
Brands as a global ideoscape / Søren Askegaard
Brave new brands: cultural branding between utopia and a-topia / Benoît Heilbrunn
Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson
Design management and branding management: a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm
Consuming brand culture
Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies
Branding ethics: negotiating Benetton's identity and image / Janet Borgerson, Martin Escudero Magnusson, and Frank Magnusson
Brand ecosystems: multilevel brand interaction / Sven Bergvall
Selling dreams: the role of advertising in shaping luxury brands meaning / Arianna Brioschi.
Edition Notes
Includes bibliographical references and index.
"Simultaneously published in the USA and Canada by Routledge."
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| December 14, 2022 | Edited by MARC Bot | import existing book |
| December 11, 2020 | Edited by MARC Bot | import existing book |
| December 5, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |