An edition of How to Market Books (1990)

How to Market Books

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Last edited by MARC Bot
December 16, 2022 | History
An edition of How to Market Books (1990)

How to Market Books

  • 5 Want to read

How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: How to Market Books
How to Market Books
2008, Kogan Page Publishers
Electronic resource in English
Cover of: How to Market Books
How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market
March 1, 2008, Kogan Page
Paperback in English - 4th ed. edition
Cover of: How to Market Books
How to Market Books
December 1, 1999, Kogan Page Ltd, Kogan Page
Paperback - 3Rev Ed edition
Cover of: How to market books
How to market books
1990, Kogan Page
in English

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Book Details


Edition Notes

Published in
London

Classifications

Library of Congress
Z278.B38 2008

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24258485M
Internet Archive
howtomarketbooks00bave_962
ISBN 13
9780749453541
OverDrive
AD8D1AC0-ADA5-4D3D-BCB4-6AE9AC99674B

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December 16, 2022 Edited by MARC Bot import existing book
November 13, 2020 Edited by MARC Bot import existing book
August 1, 2020 Edited by ImportBot import existing book
July 31, 2020 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page