An edition of New Consumer Marketing
(2003)
New Consumer Marketing
Managing a Living Demand System
by Susan Baker
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
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Previews available in: English
Subjects
Business, Nonfiction, Marketing| Edition | Availability |
|---|---|
1
New Consumer Marketing
2004, John Wiley & Sons, Ltd.
Electronic resource
in English
0470868414 9780470868416
|
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Libraries near you:
WorldCat
|
2
New Consumer Marketing: Managing a Living Demand System
September 19, 2003, Wiley, John Wiley
in English
0470844825 9780470844823
|
aaaa
Libraries near you:
WorldCat
|
Book Details
First Sentence
"As a member of faculty at Cranfield School of Management I have met many senior marketers over recent years who have become frustrated that 'marketing doesn't seem to be working any more'."
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| August 19, 2020 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 17, 2010 | Edited by ImportBot | add details from OverDrive |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |