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7
The springboard: how storytelling ignites action in knowledge-era organizations
2001, Butterworth-Heinemann
in English
0750673559 9780750673556
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Book Details
Table of Contents
Introduction: Storytelling for organizational change
Practice. Stumbling upon the springboard story
A story that rings true
Communicating a vision
Understanding. Getting inside an idea
A tale of two stories
Co-creating the same story
Another mode of knowing
Catalysis. Crafting the springboard story
Performing the springboard story
Building the springboard story
Embodying the idea
The medusa's stare
Appendix 1: Elements for developing the springboard story
Appendix 2: Some elements for using visual aids in storytelling
Appendix 3: Elements for performing the springboard story
Appendix 4: Building up the springboard story: four different structures
Appendix 5: Examples of springboard stories
Appendix 6: Knowledge management chart.
Edition Notes
Includes bibliographical references (p. 217-220).
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