An edition of Strategic electronic marketing (2000)

Strategic Electronic Marketing in Managing E-Business

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Cover of: Strategic Electronic Marketing in Managing E-Business by Brad A. Kleindl Ph.D., Brad A. Keindl
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Last edited by MARC Bot
July 13, 2024 | History
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An edition of Strategic electronic marketing (2000)

Strategic Electronic Marketing in Managing E-Business

Package edition

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process.

Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.

Publish Date
Publisher
Thomson South-Western
Language
English
Pages
368

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Previews available in: English

Subjects
Database marketing, Telemarketing, Strategisch management, E-business, Business & Management, Internet, Sales & marketing, Business Law, Law, Business / Economics / Finance, Business/Economics, Marketing - Multilevel, Business & Financial, Commercial - General, E-commerce, Electronic Commerce, Online-Marketing, Strategisches Management, Marketing, Business & economics, General

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Edition Availability
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business
2002, Thomson/South-Western
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business
2001, SouthWestern College Publishing
in English
Libraries near you: WorldCat
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business : Instructor's manual with test bank
2001, South-Western
in English
Libraries near you: WorldCat
Cover of: Strategic Electronic Marketing in Managing E-Business
Strategic Electronic Marketing in Managing E-Business
July 2000, Thomson South-Western
Hardcover in English - Package edition
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HF5415.1265 .K44 2000

The Physical Object

Format
Hardcover
Number of pages
368
Dimensions
9.5 x 8 x 0.5 inches
Weight
1.8 pounds

ID Numbers

Open Library
OL10483674M
Internet Archive
strategicelectro0000klei_q1s9
ISBN 10
0324013191
ISBN 13
9780324013191
LCCN
00026320
OCLC/WorldCat
43552388
Library Thing
159037

Source records

Library of Congress MARC record
Internet Archive item record
marc_columbia MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 13, 2024 Edited by MARC Bot import existing book
July 9, 2021 Edited by ImportBot import existing book
September 10, 2020 Edited by MARC Bot import existing book
August 3, 2020 Edited by MARC Bot add LCCN
April 30, 2008 Created by an anonymous user Imported from amazon.com record