An edition of Strategic electronic marketing (2000)

Strategic electronic marketing

managing e-business

by , , and

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Cover of: Strategic electronic marketing by Brad Alan Kleindl
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Last edited by ImportBot
February 10, 2012 | History
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An edition of Strategic electronic marketing (2000)

Strategic electronic marketing

managing e-business

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process.

Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.

Publish Date
Publisher
SouthWestern College Publishing
Language
English
Pages
342

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Previews available in: English

Subjects
Database marketing, Telemarketing, Strategisch management, E-business, Business & Management, Internet, Sales & marketing, Business Law, Law, Business / Economics / Finance, Business/Economics, Marketing - Multilevel, Business & Financial, Commercial - General, E-commerce, Electronic Commerce, Online-Marketing, Strategisches Management, Marketing, Business & economics, General

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business
2002, Thomson/South-Western
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business
2001, SouthWestern College Publishing
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Strategic electronic marketing
Strategic electronic marketing: managing e-business : Instructor's manual with test bank
2001, South-Western
in English
Libraries near you: WorldCat
Cover of: Strategic Electronic Marketing in Managing E-Business
Strategic Electronic Marketing in Managing E-Business
July 2000, Thomson South-Western
Hardcover in English - Package edition
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index

Published in
Cincinnati, Ohio

Classifications

Library of Congress
HF5415.1265 .K44 2001

The Physical Object

Pagination
xxi, 342 p. :
Number of pages
342

ID Numbers

Open Library
OL17101063M
ISBN 10
0324013191
LCCN
00026320
Library Thing
159037

Source records

Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
February 10, 2012 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 13, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 15, 2009 Edited by WorkBot link works
September 27, 2008 Created by ImportBot Imported from Miami University of Ohio MARC record