An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

Canadian 6th ed.
  • 3.96 ·
  • 26 Ratings
  • 967 Want to read
  • 85 Currently reading
  • 50 Have read
Marketing management
Philip Kotler
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  • 3.96 ·
  • 26 Ratings
  • 967 Want to read
  • 85 Currently reading
  • 50 Have read

Buy this book

Last edited by WorkBot
December 15, 2009 | History
An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

Canadian 6th ed.
  • 3.96 ·
  • 26 Ratings
  • 967 Want to read
  • 85 Currently reading
  • 50 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Language
English
Pages
810

Buy this book

Previews available in: English

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1989, Prentice-Hall of Canada
in English - Canadian 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details


Edition Notes

Bibliogr.

1

Published in
Scarborough, Ont

Classifications

Library of Congress
HF'5415.13'K64'1989

The Physical Object

Pagination
xviii, 810 p. :
Number of pages
810

ID Numbers

Open Library
OL20384335M
ISBN 10
0135586852

Community Reviews (1)

Feedback?
Breadth 1 Comprehensive 100%

History

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December 15, 2009 Edited by WorkBot link works
October 26, 2008 Created by ImportBot Imported from The Laurentian Library MARC record