An edition of Marketing management (1973)

Marketing management

6éme édition.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read
Notes

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Last edited by ImportBot
December 9, 2022 | History
Edit
An edition of Marketing management (1973)

Marketing management

6éme édition.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Publi Union
Language
French
Pages
741

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Previews available in: English French

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

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Canada

Showing 11 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Libraries near you: WorldCat
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
1990, Publi Union
in French - 6éme édition.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

French text.

Published in
Paris

Classifications

Library of Congress
HF5415.13 K6414.1989

The Physical Object

Pagination
741p. ;
Number of pages
741

ID Numbers

Open Library
OL22804735M
Internet Archive
marketingmanagem0000kotl_h5z7
ISBN 10
2857900392
Library Thing
9727639

Source records

Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 9, 2022 Edited by ImportBot import existing book
July 12, 2021 Edited by ImportBot import existing book
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
December 15, 2009 Edited by WorkBot link works
January 2, 2009 Created by ImportBot Imported from Talis record