An edition of Marketing (2009)

Marketing

real people, real decisions

1st European ed.
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Last edited by ImportBot
January 15, 2023 | History
An edition of Marketing (2009)

Marketing

real people, real decisions

1st European ed.
  • 1 Want to read

This edition doesn't have a description yet. Can you add one?

Publish Date
Language
English

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Previews available in: English

Edition Availability
Cover of: Marketing
Marketing: real people, real decisions
2009, Prentice Hall Financial Times
in English - 1st European ed.

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Book Details


Table of Contents

What is marketing?
Strategy and environment
Marketing research
Consumer behaviour
Business-to-business marketing
Segmentation, targeting, positioning and CRM
Creating the product
Managing the product
Services marketing
Pricing the product
Integrated marketing communications
Advertising, PR and sales
Retail and distribution.

Edition Notes

Previous ed. entered under: Solomon, Michael R.

Published in
New York

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.35 .S65 2009, HF5415

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23150030M
Internet Archive
marketingrealpeo0000unse_r5h7
ISBN 13
9780273708803
LCCN
2008055087

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
January 15, 2023 Edited by ImportBot import existing book
November 18, 2022 Edited by ImportBot import existing book
May 10, 2021 Edited by ImportBot import existing book
March 27, 2021 Edited by MARC Bot import existing book
April 28, 2009 Created by ImportBot Imported from Library of Congress MARC record