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Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
May 1, 2005, Kogan Page
Paperback
in English
0749443065 9780749443061
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Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluation
2005, Kogan Page Limited
in English
0749443065 9780749443061
|
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WorldCat
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- Created June 23, 2010
- 3 revisions
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January 30, 2024 | Edited by ImportBot | import existing book |
December 14, 2012 | Edited by VacuumBot | Updated format 'eBook' to 'E-book'; Removed author from Edition (author found in Work) |
June 23, 2010 | Created by ImportBot | Imported from marc_overdrive MARC record |