An edition of Evaluating public relations (2005)

Evaluating Public Relations

A Best Practice Guide to Public Relations Planning, Research & Evaluation

by , , and

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Cover of: Evaluating Public Relations by Tom Watson, Paul Noble
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Last edited by MARC Bot
July 31, 2019 | History
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An edition of Evaluating public relations (2005)

Evaluating Public Relations

A Best Practice Guide to Public Relations Planning, Research & Evaluation

by , , and

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.

Publish Date
Publisher
Kogan Page
Language
English
Pages
288

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Previews available in: English

Subjects
Public relations, Evaluation, Case studies, Business, Nonfiction, Marketing - General, Business/Economics, Business & Economics, Business / Economics / Finance, Business & Economics / Marketing / General, Business & Economics / Public Relations

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Evaluating Public Relations
Evaluating Public Relations
2007, Kogan Page Publishers
E-book in English
Libraries near you: WorldCat
Cover of: Evaluating public relations
Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluation
2005, Kogan Page Limited
in English
Libraries near you: WorldCat
Cover of: Evaluating Public Relations
Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
May 1, 2005, Kogan Page
Paperback in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

First Sentence

"Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic."

The Physical Object

Format
Paperback
Number of pages
288
Dimensions
9.1 x 5.9 x 0.9 inches
Weight
9.6 ounces

ID Numbers

Open Library
OL7967535M
ISBN 10
0749443065
ISBN 13
9780749443061
Goodreads
767868

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 31, 2019 Edited by MARC Bot associate edition with work OL12282724W
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 29, 2008 Created by an anonymous user Imported from amazon.com record.