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Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
May 1, 2005, Kogan Page
Paperback
in English
0749443065 9780749443061
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Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluation
2005, Kogan Page Limited
in English
0749443065 9780749443061
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Book Details
Edition Notes
Includes bibliographical references (p. [205]-210) and index.
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Feedback?July 31, 2019 | Edited by MARC Bot | associate edition with work OL12282724W |
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