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Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
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Evaluating public relations: a best practice guide to public relations and evaluation planning, research & evaluation
2005, Kogan Page Limited
in English
0749443065 9780749443061
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
May 1, 2005, Kogan Page
Paperback
in English
0749443065 9780749443061
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Book Details
First Sentence
"Ask any group of PR practitioners around the world to list the major issues facing their discipline, and it is almost certain that evaluation of PR activity will be ranked very highly, if not the number one topic."
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- Created April 29, 2008
- 6 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL12282724W |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |