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Previews available in: English
Subjects
Management, Mass mediaEdition | Availability |
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Managing electronic media: making, marketing, and moving digital content
2010, Focal Press
in English
0240810201 9780240810201
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Book Details
Table of Contents
The media industries : segments, structures, and similarities
Media organizations
Leadership and management
Managing human resources
Financial management
Media consumers : measurement and metrics.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
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- Created December 9, 2010
- 4 revisions
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May 17, 2020 | Edited by CoverBot | Added new cover |
July 28, 2014 | Edited by ImportBot | import new book |
April 6, 2014 | Edited by ImportBot | Added IA ID. |
December 9, 2010 | Created by ImportBot | Imported from Library of Congress MARC record |