An edition of Managing electronic media (2010)

Managing electronic media

making, marketing, and moving digital content

by

Cover of: Managing electronic media by Joan M. Van Tassel, Joan M. Van Tassel
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Last edited by ImportBot
December 9, 2010 | History
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An edition of Managing electronic media (2010)

Managing electronic media

making, marketing, and moving digital content

by

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Publish Date
Publisher
Focal Press
Language
English

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Previews available in: English

Subjects

Management, Mass media
Edition Availability
Cover of: Managing electronic media
Managing electronic media: making, marketing, and moving digital content
2010, Focal Press
in English

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Book Details

Table of Contents

The media industries : segments, structures, and similarities
Media organizations
Leadership and management
Managing human resources
Financial management
Media consumers : measurement and metrics.

Edition Notes

Includes bibliographical references and index.

Published in
Burlington, MA

Classifications

Dewey Decimal Class
302.23
Library of Congress
P96.M34 V36 2010

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL24521490M
Internet Archive
managingelectron00tass
ISBN 13
9780240810201
LCCN
2009052491

Source records

Library of Congress MARC record
Internet Archive item record

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December 9, 2010 Created by ImportBot initial import