An edition of Anime's media mix (2012)

Anime's media mix

franchising toys and characters in Japan

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Anime's media mix
Marc Steinberg
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Last edited by MARC Bot
December 22, 2022 | History
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An edition of Anime's media mix (2012)

Anime's media mix

franchising toys and characters in Japan

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 1 Have read

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Publish Date
Publisher
University of Minnesota Press
Language
English

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Subjects
Animated films, Character toys, Character merchandising, Animated television programs, History and criticism, Cartoon characters, Comic books, strips, Comic strip characters, Toys, Television programs, Animated films, japan, Comic books, strips, etc., history and criticism
Places
Japan

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Edition Availability
Cover of: Anime's media mix
Anime's media mix: franchising toys and characters in Japan
2012, University of Minnesota Press
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.

Edition Notes

Includes bibliographical references and index.

Published in
Minneapolis

Classifications

Dewey Decimal Class
381/.45791453
Library of Congress
HF5415.17 .S74 2012, HF5415.17.S74 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25025218M
ISBN 13
9780816675494, 9780816675500
LCCN
2011031800
OCLC/WorldCat
750401392

Source records

Library of Congress MARC record
Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Better World Books record
Library of Congress MARC record
harvard_bibliographic_metadata record
marc_columbia MARC record

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Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 22, 2022 Edited by MARC Bot import existing book
December 12, 2022 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
September 25, 2020 Edited by MARC Bot import existing book
October 22, 2011 Created by LC Bot Imported from Library of Congress MARC record