An edition of The creative business guide to marketing
(2012)
The creative business guide to marketing
selling and branding design, advertising, interactive, and editorial services
1st ed.
by Cameron S. Foote
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Subjects
Marketing, Branding (Marketing), Strategic planning| Edition | Availability |
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1
The creative business guide to marketing: selling and branding design, advertising, interactive, and editorial services
2012, W.W. Norton
in English
- 1st ed.
0393733475 9780393733471
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Book Details
Table of Contents
Strategies and tactics. Why marketing is important
Developing strategies
Developing tactics
Planning implementation
Prospecting and contacting. Today's promotional landscape
Locating prospects
Sales responsibilities
Their budgeting, your pricing
Presenting and closing. Presentation preparation
Differentation and new business pitches
Your portfolio or your process?
Presentation closings
Following up. Pre-project paperwork
Selling ideas and concepts
After-marketing.
Edition Notes
Includes index.
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History
- Created March 15, 2012
- 6 revisions
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| December 9, 2022 | Edited by ImportBot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| March 15, 2012 | Created by LC Bot | Imported from Library of Congress MARC record |