An edition of Marketing management (1973)

Marketing Management

Analysis, Planning, Implementation and Control

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  • 89 Currently reading
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Marketing Management
Philip Kotler, Philip Kotler
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  • 4.0 (27 ratings) ·
  • 1,022 Want to read
  • 89 Currently reading
  • 53 Have read

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Last edited by ImportBot
August 19, 2020 | History
An edition of Marketing management (1973)

Marketing Management

Analysis, Planning, Implementation and Control

  • 4.0 (27 ratings) ·
  • 1,022 Want to read
  • 89 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date

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Previews available in: English

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing Management
Marketing Management: Analysis, Planning, Implementation and Control
September 1, 1995, Prentice Hall (Higher Education Division, Pearson Education)
Paperback
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details


The Physical Object

Format
Paperback

ID Numbers

Open Library
OL9604141M
ISBN 10
0132703807
ISBN 13
9780132703802

Source records

Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
August 19, 2020 Edited by ImportBot import existing book
December 15, 2009 Edited by WorkBot link works
April 30, 2008 Created by an anonymous user Imported from amazon.com record