An edition of Marketing
(2009)
Marketing
real people, real decisions
1st European ed.
by Michael R. Solomon
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Marketing: real people, real decisions
2009, Prentice Hall Financial Times
in English
- 1st European ed.
0273708805 9780273708803
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Book Details
Table of Contents
What is marketing?
Strategy and environment
Marketing research
Consumer behaviour
Business-to-business marketing
Segmentation, targeting, positioning and CRM
Creating the product
Managing the product
Services marketing
Pricing the product
Integrated marketing communications
Advertising, PR and sales
Retail and distribution.
Edition Notes
Previous ed. entered under: Solomon, Michael R.
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| March 27, 2021 | Edited by MARC Bot | import existing book |
| August 20, 2020 | Edited by ImportBot | import existing book |
| July 22, 2011 | Created by LC Bot | import new book |