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Anime's media mix: franchising toys and characters in Japan
2012, University of Minnesota Press
in English
081667549X 9780816675494
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Book Details
Table of Contents
Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.
Edition Notes
Includes bibliographical references and index.
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