An edition of Anime's media mix (2012)

Anime's media mix

franchising toys and characters in Japan

  • 1 Have read
Anime's media mix
Marc Steinberg, Marc Steinberg
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Last edited by ImportBot
August 2, 2020 | History
An edition of Anime's media mix (2012)

Anime's media mix

franchising toys and characters in Japan

  • 1 Have read

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Publish Date
Language
English

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Edition Availability
Cover of: Anime's media mix
Anime's media mix: franchising toys and characters in Japan
2012, University of Minnesota Press
in English

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Book Details


Table of Contents

Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.

Edition Notes

Includes bibliographical references and index.

Published in
Minneapolis

Classifications

Dewey Decimal Class
381/.45791453
Library of Congress
HF5415.17 .S74 2012, HF5415.17.S74 2012

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL25025218M
ISBN 13
9780816675494, 9780816675500
LCCN
2011031800
OCLC/WorldCat
750401392

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History

Download catalog record: RDF / JSON
August 2, 2020 Edited by ImportBot import existing book
February 28, 2020 Edited by MARC Bot remove fake subjects
July 14, 2017 Edited by Mek adding subject: Internet Archive Wishlist
October 22, 2011 Created by LC Bot import new book