An edition of Service marketing
(2010)
Service marketing
by Steve Baron
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Book Details
Table of Contents
v. The development of ideas for the marketing of services
v. 2. The creation of the sub-discipline of services marketing
v. 3. A focus on customer experience and the changing roles of customers and consumers
v. 4. Towards a unifying marketing approach through service.
Edition Notes
Includes bibliographical references.
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| January 14, 2023 | Edited by ImportBot | import existing book |
| May 16, 2012 | Edited by LC Bot | import new book |
| November 9, 2011 | Created by LC Bot | import new book |