Marketing in the 21st century and beyond
timeless strategies for success
by Bruce David Keillor
"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.
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Marketing in the 21st century and beyond: timeless strategies for success
2013, Praeger
in English
- Condensed ed.
1440828520 9781440828522
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Book Details
Edition Notes
Rev. ed. of: Marketing in the 21st century. c2007.
Includes bibliographical references and index.
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