An edition of Marketing management (1973)

Marketing management

analysis, planning, and control

4th ed.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,024 Want to read
  • 90 Currently reading
  • 53 Have read
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Last edited by Ruslana Binko
September 20, 2023 | History
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An edition of Marketing management (1973)

Marketing management

analysis, planning, and control

4th ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,024 Want to read
  • 90 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice-Hall
Language
English
Pages
722

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

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Canada

Showing 10 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
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Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
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Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
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Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Englewood Cliffs, N.J

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K64 1980

The Physical Object

Pagination
xi, 722 p. :
Number of pages
722

ID Numbers

Open Library
OL4417877M
Internet Archive
marketingmanagem4th00kotl
ISBN 10
0135579759
LCCN
79021989
OCLC/WorldCat
5563824
Library Thing
6809
Goodreads
4089210

Source records

Library of Congress MARC record
marc_columbia MARC record
marc_nuls MARC record

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History

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