An edition of Measuring advertising effectiveness (1969)

Measuring advertising effectiveness

selected readings.

by

Measuring advertising effectiveness
John J. Wheatley, John J. Whea ...
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Last edited by MARC Bot
February 5, 2019 | History
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An edition of Measuring advertising effectiveness (1969)

Measuring advertising effectiveness

selected readings.

by

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Publish Date
Publisher
R. D. Irwin
Language
English
Pages
233

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Subjects

Addresses, essays, lectures, Advertising
Edition Availability
Cover of: Measuring advertising effectiveness
Measuring advertising effectiveness: selected readings.
1969, R. D. Irwin
in English
Cover of: Measuring advertising effectiveness
Measuring advertising effectiveness: selected readings
1969-01-01, R. D. Irwin

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Book Details

Edition Notes

Includes bibliographies.
Articles selected from materials published by the American Marketing Association.

Published in
Homewood, Ill
Series
AMA reprint series

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5821 .W48

The Physical Object

Pagination
ix, 233 p.
Number of pages
233

ID Numbers

Open Library
OL5629232M
LCCN
68054728
OCLC/WorldCat
2302

Source records

Scriblio MARC record
Library of Congress MARC record
Library of Congress MARC record
marc_columbia MARC record

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February 5, 2019 Created by MARC Bot import existing book