An edition of Museum management and marketing
(2007)
Museum management and marketing
by Richard Sandell and Robert R. Janes
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Subjects
Museums, Marketing, Management, Museums, management, Musées, Gestion, Museum administration, TRAVEL, Museums, Tours, Points of Interest, BUSINESS & ECONOMICS, Museum Administration & Museology, REFERENCE, General, Art conservation, Restoration & museum studies, Museums--management, Museums--marketing, Am121 .m877 2007, 069/.068Showing 1 featured edition. View all 1 editions?
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Table of Contents
Complexity and creativity in contemporary museum management
Leading change : why transformation efforts fail
From being about something to being for somebody : the ongoing transformation of the American museum
Museums : challenges for the 21st century
Embracing organizational change in museums : a work in progress
Glenbow staff perspectives
The effective management of museums : cohesive leadership and visitor focused public programming
The university art museum : defining purpose and mission
Strategic management for visitor-oriented museums : a change of focus
Liberty Science Center in the United States : a mission focused on external relevance
Measuring social value
Beyond big and awesome : Outcome based evaluation
The strategic significance of workforce diversity in museums
Volunteers in the heritage sector : a neglected audience
Emotional intelligence, passion, and museum leadership
Visionary leadership and missionary zeal
Interim directorships in museums : their impact on individuals and significance to institutions
The marketing approach in museums
Can museums be all things to all people? : mission, goals, and marketing's role
Strangers, guests, or clients? : visitor experiences in museums
Museum marketing : understanding different types of audiences
Expanding the museum audience through visitor research
Revisiting membership scheme typologies in museums and galleries
A delicate balance : museums and the marketplace
The impact of free entry to museums.
Edition Notes
Simultaneously published in the USA and Canada.
Includes bibliographical references and index.
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