An edition of Eating the big fish (1999)

Eating the Big Fish

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Cover of: Eating the Big Fish by Adam Morgan, Adam Morgan
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Last edited by ImportBot
August 20, 2020 | History
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An edition of Eating the big fish (1999)

Eating the Big Fish

by

  • 4 Want to read
  • 1 Currently reading

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Publish Date
Publisher
John Wiley & Sons, Ltd.
Language
English

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Previews available in: English

Subjects

Brand name products, Business, Management, New products, Nonfiction, Product management, Markenpolitik, Merken, Marketing, Produits nouveaux, Produktpolitik, Gestion, Produits commerciaux, Produits de marque, Marques de commerce, Trademarks, Competition, Commercial products

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Edition Availability
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Mar 25, 2014, Brilliance Audio
mp3 cd
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2012, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish
2009, John Wiley & Sons, Ltd.
Electronic resource in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Eating the big fish
Eating the big fish: how challenger brands can compete against brand leaders
2009, Wiley
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2009, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2008, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Eating the big fish
Eating the big fish: how challenger brands can compete against brand leaders
1999, John Wiley
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
New York

The Physical Object

Format
Electronic resource

ID Numbers

Open Library
OL24268172M
Internet Archive
eatingbigfishhow00morg_043
ISBN 13
9780470409978, 9780470527757, 9780470409954
OverDrive
15339FA4-B05D-4355-8B95-C185D69C9892

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August 20, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
January 26, 2012 Edited by EdwardBot add books to in library lending
January 20, 2011 Edited by ImportBot add subjects from new record
December 9, 2009 Created by WorkBot add works page