An edition of Eating the big fish (1999)

Eating the big fish

how challenger brands can compete against brand leaders

2nd ed.

by

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Eating the big fish
Adam Morgan, Adam Morgan
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Last edited by MARC Bot
March 7, 2023 | History
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An edition of Eating the big fish (1999)

Eating the big fish

how challenger brands can compete against brand leaders

2nd ed.

by

  • 4 Want to read
  • 1 Currently reading

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Publish Date
Publisher
Wiley
Language
English
Pages
336

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Previews available in: English

Subjects

Brand name products, Business, Management, New products, Nonfiction, Product management, Markenpolitik, Merken, Marketing, Produits nouveaux, Produktpolitik, Gestion, Produits commerciaux, Produits de marque, Marques de commerce, Trademarks, Competition, Commercial products

Showing 7 featured editions. View all 7 editions?

Edition Availability
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Mar 25, 2014, Brilliance Audio
mp3 cd
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2012, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish
2009, John Wiley & Sons, Ltd.
Electronic resource in English
Libraries near you: WorldCat
Cover of: Eating the big fish
Eating the big fish: how challenger brands can compete against brand leaders
2009, Wiley
in English - 2nd ed.
  • Not in Library
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2009, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Eating the Big Fish
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
2008, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Eating the big fish
Eating the big fish: how challenger brands can compete against brand leaders
1999, John Wiley
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HF5415.15 .M67 2009, HF5415.15.M67 2009

The Physical Object

Pagination
p. cm.
Number of pages
336

ID Numbers

Open Library
OL23122326M
ISBN 10
0470238275
ISBN 13
9780470238271
LCCN
2008022827
OCLC/WorldCat
226361770
Library Thing
7645717
Goodreads
5864307

Source records

San Francisco Public Library record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
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marc_nuls MARC record

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History

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March 7, 2023 Edited by MARC Bot import existing book
January 14, 2023 Edited by ImportBot import existing book
December 7, 2022 Edited by ImportBot import existing book
December 20, 2020 Edited by MARC Bot import existing book
February 18, 2009 Created by ImportBot Imported from San Francisco Public Library record