Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.
An edition of loyalty.com
(2000)
Loyalty.com
Customer Relationship Management in the New Era of Internet Marketing
by Frederick Newell
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"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies.
Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
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Previews available in: English
Subjects
Commerce, Management, Internet marketing, Klantgerichtheid, Relations avec la clientèle, E-commerce, Consumer Satisfaction, Internet, Kundenmanagement, Methods, Marketing sur Internet, Consommateurs, Customer relations, Public Relations, Interpersonal Relations, Fidélité, Telemarketing, Advertising, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Consumer Behavior| Edition | Availability |
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1
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 25, 2002, McGraw-Hill
Paperback
in English
- 1 edition
007138782X 9780071387828
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2
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 25, 2002, McGraw-Hill
in English
007138782X 9780071387828
|
zzzz
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3
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
February 22, 2000, McGraw-Hill Companies
in English
0071357750 9780071357753
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aaaa
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4
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
February 22, 2000, McGraw-Hill Companies
Hardcover
in English
- 1st edition
0071357750 9780071357753
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zzzz
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| July 14, 2024 | Edited by MARC Bot | import existing book |
| January 7, 2023 | Edited by MARC Bot | import existing book |
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