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"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies.
Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
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Previews available in: English
Subjects
Commerce, Management, Internet marketing, Klantgerichtheid, Relations avec la clientèle, E-commerce, Consumer Satisfaction, Internet, Kundenmanagement, Methods, Marketing sur Internet, Consommateurs, Customer relations, Public Relations, Interpersonal Relations, Fidélité, Telemarketing, Advertising, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Consumer BehaviorEdition | Availability |
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1
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 25, 2002, McGraw-Hill
in English
007138782X 9780071387828
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zzzz
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WorldCat
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2
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing
January 25, 2002, McGraw-Hill
Paperback
in English
- 1 edition
007138782X 9780071387828
|
zzzz
Libraries near you:
WorldCat
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3
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
February 22, 2000, McGraw-Hill Companies
Hardcover
in English
- 1st edition
0071357750 9780071357753
|
zzzz
Libraries near you:
WorldCat
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4
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
February 22, 2000, McGraw-Hill Companies
in English
0071357750 9780071357753
|
aaaa
Libraries near you:
WorldCat
|
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Excerpts
Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.
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