An edition of Hey, Whipple, squeeze this (1998)

Hey, Whipple, squeeze this!

a guide to creating great ads

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Cover of: Hey, Whipple, squeeze this! by Luke Sullivan, Luke Sullivan
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Last edited by MARC Bot
July 22, 2019 | History
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An edition of Hey, Whipple, squeeze this (1998)

Hey, Whipple, squeeze this!

a guide to creating great ads

by

  • 21 Want to read
  • 2 Have read

What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising.

This pretty much sums up "Hey, Whipple, Squeeze This" by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies. A relentless wisecracker, Sullivan provides pointers, tips, and guidelines on how to write and produce successful ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories.

Publish Date
Publisher
John Wiley
Language
English
Pages
256

Check nearby libraries

Buy this book

Previews available in: English

Subjects

Business, Advertising copy, Nonfiction
Edition Availability
Cover of: Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This
2008, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: Hey, Whipple, Squeeze This
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
February 8, 2008, Wiley
Paperback in English - 3 edition
Cover of: Hey, Whipple, squeeze this
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English - 3rd ed.
Cover of: Hey, Whipple, squeeze this
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English - 3rd ed.
Cover of: Hey, Whipple, squeeze this
Hey, Whipple, squeeze this: a guide to creating great ads
2003, Wiley
in English - 2nd ed.
Cover of: Hey, Whipple, squeeze this!
Hey, Whipple, squeeze this!: a guide to creating great ads
1998, John Wiley
in English

Add another edition?

Book Details

Edition Notes

Includes bibliographical references (p. 237-239) and index.
"An Adweek book"--Cover.

Published in
New York

Classifications

Dewey Decimal Class
659.13/2
Library of Congress
HF5825 .S88 1998, HF5825.S88 1998

The Physical Object

Pagination
x, 256 p. :
Number of pages
256

ID Numbers

Open Library
OL684839M
Internet Archive
heywhipplesqueez00sull_0
ISBN 10
0471293393
LCCN
97031676
OCLC/WorldCat
37625548
Library Thing
248335
Goodreads
456933

Source records

Internet Archive item record
Library of Congress MARC record
Better World Books record
amazon.com record
marc_nuls MARC record
ISBNdb
marc_columbia MARC record

Work Description

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

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July 22, 2019 Edited by MARC Bot remove fake subjects
July 22, 2017 Edited by Mek adding subject: In library
August 12, 2011 Edited by ImportBot import new book
June 17, 2010 Edited by ImportBot add details from OverDrive
December 10, 2009 Created by WorkBot add works page