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"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.
Publish Date
July 2, 1999
Publisher
Sage Publications, Inc,
Sage Publications
Language
English
Pages
184
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Previews available in: English
Subjects
Propagande electorale, Democracy, Wahlkampf, Elections, Massamedia, Politiek, POLITICAL SCIENCE, Democratie, Politics and government, Political Process, Marketing, Political campaigns, General, Politique et gouvernement, Election, Presidents, Verkiezingen, Marketing politique, Demokratie, Electioneering, united states, Marketing, social aspects, Politicians, ElectioneeringShowing 5 featured editions. View all 5 editions?
Edition | Availability |
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1
Mass Marketing of Politics: Democracy in an Age of Manufactured Images
2012, SAGE Publications, Incorporated
in English
1452263647 9781452263649
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2
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
July 2, 1999, Sage Publications, Inc
Paperback
in English
0761909591 9780761909590
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zzzz
Libraries near you:
WorldCat
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3
Mass Marketing of Politics
1999, SAGE Publications, Incorporated
in English
1322417989 9781322417981
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zzzz
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WorldCat
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4
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
July 2, 1999, Sage Publications, Inc, Sage Publications
Hardcover
in English
0761909583 9780761909583
|
aaaa
Libraries near you:
WorldCat
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5
The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
1999
1452233497 9781452233499
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zzzz
Libraries near you:
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