An edition of Appraising research on advertising's economic impacts (1979)

Appraising research on advertising's economic impacts

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Appraising research on advertising's economic ...
Mark S. Albion, Mark S. Albion
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Last edited by MARC Bot
December 13, 2023 | History
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An edition of Appraising research on advertising's economic impacts (1979)

Appraising research on advertising's economic impacts

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
197

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Subjects

Advertising, Economic aspects of Advertising, Research, Economic aspects
Edition Availability
Cover of: Appraising research on advertising's economic impacts
Appraising research on advertising's economic impacts
1979, Marketing Science Institute
in English

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Book Details

Edition Notes

Bibliography: p. 181-196.
"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."

Published in
Cambridge, Mass. (14 Story St., Cambridge 02138)
Series
Report / Marketing Science Institute ;, no. 79-115, Report (Marketing Science Institute) ;

Classifications

Dewey Decimal Class
659.1
Library of Congress
HF5814 .A45

The Physical Object

Pagination
xiii, 197 p. :
Number of pages
197

ID Numbers

Open Library
OL3832253M
LCCN
81145355
OCLC/WorldCat
6162879

Source records

Library of Congress MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

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December 13, 2023 Edited by MARC Bot import existing book
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 8, 2009 Created by ImportBot add works page