An edition of Evaluating advertising (1978)

Evaluating advertising

a bibliography of the communications process

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Evaluating advertising
Benjamin Lipstein
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Last edited by AnandBot
November 28, 2012 | History
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An edition of Evaluating advertising (1978)

Evaluating advertising

a bibliography of the communications process

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Advertising Research Foundation
Language
English
Pages
362

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Subjects
Advertising, Bibliography, Television advertising

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Edition Availability
Cover of: Evaluating advertising
Evaluating advertising: a bibliography of the communication process
1978, Advertising Research Foundation
in English
Cover of: Evaluating advertising
Evaluating advertising: a bibliography of the communications process
1978, Advertising Research Foundation
in English
  • Not in Library
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Book Details

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
016.6591
Library of Congress
Z7164.C81 L734, HF5823 L734, HF5823; L734

The Physical Object

Pagination
xxxv, 362 p. ;
Number of pages
362

ID Numbers

Open Library
OL4757970M
LCCN
78104392
OCLC/WorldCat
4035660

Source records

Scriblio MARC record
Library of Congress MARC record
Library of Congress MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

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November 28, 2012 Edited by AnandBot Fixed spam edits.
November 22, 2012 Edited by 188.190.127.67 Edited without comment.
December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page