An edition of Handbook of Product Placement in the Mass Media
(2004)
Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
by Mary-Lou Galician
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Previews available in: English
Subjects
Advertising, Mass media, Product placement in mass media, Subliminal advertising, Moral and ethical aspects, Placement de produits dans les médias, Publicité subliminale, Publicité, Aspect moral, Massamedia, Subliminale waarneming, Marketing, Strategische planning, Ethik, Fernsehen, Film, Massenmedien, Product placement, BUSINESS & ECONOMICS, Advertising & Promotion
Book Details
First Sentence
"SUMMARY. The cozy arrangement of marketers embedding their products in mediated messages has its antecedents in radio and television, when sponsors often controlled the entirety of programs, from writing to casting to pitches for the products within the program."
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| July 12, 2021 | Edited by ImportBot | import existing book |
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