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The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
In this book, designed to advance the practice of delivering superior service, the field's leading scholars and practitioners present a wealth of stimulating ideas that include measuring the managerial impact of service quality improvement, new methods of assessing the various elements of service quality, and philosophizing about the nature of customer value.
Presenting diverse points of view and revealing a variety of emerging ideas, the editors conclude with a look toward the future of service quality. An exhilarating - and sometimes demanding - change of pace, Service Quality is essential for professionals involved with any aspect of service, as well as researchers, scholars, and students in marketing studies.
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Previews available in: English
Showing 6 featured editions. View all 6 editions?
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1
Service Quality: New Directions in Theory and Practice
2012, SAGE Publications, Incorporated
in English
1452262489 9781452262482
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2
Service quality: new directions in theory and practice
1994, Sage Publications
in English
0803949197 9780803949195
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3 |
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4
Service Quality: New Directions in Theory and Practice
November 15, 1993, Sage Publications, Inc
Hardcover
in English
0803949197 9780803949195
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5
Service Quality: New Directions in Theory and Practice
November 15, 1993, Sage Publications, Inc
Paperback
in English
0803949200 9780803949201
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6 |
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Book Details
Edition Notes
Includes bibliographical references and indexes.
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- Created April 1, 2008
- 14 revisions
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July 14, 2024 | Edited by MARC Bot | import existing book |
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