An edition of Crossing the Chasm (1991)

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

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★★★★ 4.2 (13 ratings) ·
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February 25, 2022 | History

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An edition of Crossing the Chasm (1991)

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore

★★★★ 4.2 (13 ratings) ·
60 Want to read
2 Currently reading
16 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date

1991

Publisher

HarperBusiness

Language

English

Pages

223

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Previews available in: English

Showing 7 featured editions. View all 12 editions?

Edition	Availability
1 Crossing the Chasm 2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers 0062292986 9780062292988	zzzz Not in Library Libraries near you: WorldCat
2 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 2002, HarperBusiness Essentials in English - Rev. ed. 0060517123 9780060517120	zzzz Not in Library Libraries near you: WorldCat
3 Crossing the Chasm 2001, HarperCollins Electronic resource in English 0060189878 9780060189877	zzzz Not in Library Libraries near you: WorldCat
4 Crossing the Chasm August 1998, Capstone Publishing Ltd Paperback - New Ed edition 1841120006 9781841120003	zzzz Not in Library Libraries near you: WorldCat
5 Crossing the Chasm August 1, 1998, Capstone Publishing Ltd Paperback in English - Rev Ed edition 1841120634 9781841120638	zzzz Not in Library Libraries near you: WorldCat
6 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers October 1995, HarperCollins Publishers Paperback in English 0887307175 9780887307171	zzzz Not in Library Libraries near you: WorldCat
7 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 1991, HarperBusiness in English 0887305199 9780887305191	aaaa Not in Library Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

Published in: [New York, N.Y.]

Classifications

Dewey Decimal Class: 658.8
Library of Congress: HF5439.T42 M66 1991, HF5439.T42M66 1991

The Physical Object

Pagination: xvii, 223 p. :
Number of pages: 223

ID Numbers

Open Library: OL1545118M
Internet Archive: isbn_9780887305191
ISBN 10: 0887305199
LCCN: 91024260
OCLC/WorldCat: 24108247
Library Thing: 649
Goodreads: 1685800

Source records

Scriblio MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record

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Created October 13, 2009
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February 25, 2022	Edited by ImportBot	import existing book
July 22, 2019	Edited by MARC Bot	remove fake subjects
January 9, 2019	Edited by MARC Bot	import existing book
May 5, 2017	Edited by Darby	Edited without comment.
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Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore