An edition of Brand Failures (2003)

Brand failures

the truth about the 100 biggest branding mistakes of all time

2nd ed.

by

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Brand failures
Matt Haig, Matt Haig
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Last edited by MARC Bot
September 2, 2024 | History
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An edition of Brand Failures (2003)

Brand failures

the truth about the 100 biggest branding mistakes of all time

2nd ed.

by

  • 11 Want to read
  • 2 Have read

This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.

Publish Date
Publisher
Kogan Page
Language
English
Pages
242

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Previews available in: English Undetermined

Subjects

Business, Nonfiction, Brand choice, Branding (Marketing), Brand loyalty, Marketing, Brand name products, Advertising & Promotion, BUSINESS & ECONOMICS, Product management
Edition Availability
Cover of: Brand failures
Brand failures: the truth about the 100 biggest branding mistakes of all time
2011, Kogan Page
in English - 2nd ed.
Cover of: Brand Failures
Brand Failures
2009, Kogan Page Publishers
Electronic resource in English
Cover of: Brand Failures
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
October 1, 2005, Kogan Page
Paperback in English - New edition
Cover of: BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME.
BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME.
2003, KOGAN PAGE, Kogan Page
in Undetermined
Cover of: Brand Failures
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
May 2003, Kogan Page
Hardcover in English

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Book Details

Edition Notes

Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.

Published in
London, Philadelphia

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 H345 2011, HD69.B7H345 2011

The Physical Object

Pagination
xiv, 242 p. ;
Number of pages
242

ID Numbers

Open Library
OL24906054M
ISBN 10
074946299X, 0749463007
ISBN 13
9780749462994, 9780749463007
LCCN
2011002377
OCLC/WorldCat
697980006

Source records

Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Better World Books record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 2, 2024 Edited by MARC Bot import existing book
December 23, 2022 Edited by MARC Bot import existing book
November 2, 2021 Edited by ImportBot import existing book
February 16, 2021 Edited by Drini Merge works
July 30, 2011 Created by LC Bot Imported from Library of Congress MARC record