Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
"With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business.
From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers." "Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances."--BOOK JACKET.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Subjects
Product management, Customer services, Diversification in industry, Productdifferentiatie, Marketing, Administração da produção, Produits commerciaux, Klantenservice, Service à la clientèle, Gestion, Interpersoonlijke relaties, Diversification (Économie politique), TECHNOLOGY & ENGINEERING, Service a la clientele, Production & Operations Management, Industrial Engineering, Industrial Technology, Diversification (Economie politique), BUSINESS & ECONOMICS, Production managementShowing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1
The Experience Economy: Work Is Theater & Every Business a Stage
April 1999, Harvard Business School Press
Hardcover
in English
0875848192 9780875848198
|
aaaa
Libraries near you:
WorldCat
|
Book Details
First Sentence
"COMMODITIZED. No company wants that word applied to its goods or services."
Classifications
The Physical Object
ID Numbers
Source records
amazon.com recordIthaca College Library MARC record
Library of Congress MARC record
Internet Archive item record
Marygrove College MARC record
Internet Archive item record
Internet Archive item record
Better World Books record
Library of Congress MARC record
amazon.com record
Promise Item
marc_columbia MARC record
marc_columbia MARC record
ISBNdb
Community Reviews (0)
Feedback?History
- Created April 29, 2008
- 24 revisions
Wikipedia citation
×CloseCopy and paste this code into your Wikipedia page. Need help?
December 20, 2023 | Edited by ImportBot | import existing book |
November 13, 2023 | Edited by MARC Bot | import existing book |
January 7, 2023 | Edited by MARC Bot | import existing book |
December 5, 2022 | Edited by ImportBot | import existing book |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |