An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

9th ed.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read
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Last edited by ImportBot
April 18, 2012 | History
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An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

9th ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,032 Want to read
  • 93 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall
Language
English

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

Places

Canada

Showing 11 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
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Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
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Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1997, Prentice Hall
in English - 9th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
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Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Libraries near you: WorldCat
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Upper Saddle River, NJ
Series
The Prentice-Hall international series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K64 1997

The Physical Object

Pagination
1 v. (various pagings) :

ID Numbers

Open Library
OL965338M
ISBN 10
0132435101
LCCN
96001649
Library Thing
6809
Goodreads
1711289

Source records

Internet Archive item record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 18, 2012 Edited by ImportBot import new book
July 30, 2010 Edited by IdentifierBot added LibraryThing ID
April 14, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record